Spotting Stories from Space
Storytelling is the difference between brand awareness and brand obscurity — and no one tells a story like journalists. My partnership strategy has helped companies and reporters alike to tell stories which have never been told before.
Here are a few examples of media campaigns, placements, and features:
Capella Space Spots a Suez Canal Blocakge
The Ever Given super containers blockage of the Suez Canal was a watershed moment for satellite imagery in the news. Capella Space tasked its radar satellites to get real-time visuals, imaging through clouds and at night to be the first to provide high resolution imagery to media.
The result: 3x Social Followers, industry recognition of Capella’s high revisit and temporal cadence, and millions of entertained and informed readers experiencing the power of satellite imagery in the news.
WSJ:
Want to Make a Bet on Oil Prices? Try Measuring Shadows.
In the wake of the Houthi attacks on Saudi Aramco’s Abqaiq Refinery Complex, Orbital Insight customers used AI-powered satellite imagery analysis to understand the impact on global oil storage. Learn more in our feature piece in the Wall Street Journal.
Bloomberg Technology: Orbital Insight tracks Global Food Supply Chains
As COVID-19 threatens global food supply chains, Unilever and Orbital Insight have partnered to identify real-time risk and take action against the bottlenecks in the world’s food supply chains.
“It’s all about can I get my raw materials, do I have enough people to run my factories, and can trucks drive across countries to deliver the goods. You can sit and wait around until it happens, but then you’re usually too late.”
-Marc Engel, Chief Supply Chain Officer at Unilever
Bloomberg Businessweek: Orbital Insight Opens Its Satellite Network to the Masses
Legendary reporter and Elon Musk biographer, Ashlee Vance, covers Orbital Insight’s product launch.
“It gives us clarity that has never been available before. If this system had been in place in 2008, you would have known there was an abundance of [housing] inventory very quickly.”
-Jeff Meyers, CEO of Hanley Wood
WSJ: RBC Sheds Light on China’s Rebound After Coronavirus
WSJ covers how RBC Capital Markets employed alternative data from Orbital Insight to be one of the first to spot China’s economic recovery.
“Whenever we rely on government data…there is always a lag time. What we’re able to see is real-time flight activity in China, we’re able to see real-time port activity in China, we’re able to see real-time vehicle-traffic congestion data in China. And this is able to give us a significant edge in terms of calling market inflection points.”
-Michael Tran, Managing Director of Commodity Strategy at RBC Capital Markets