Telling the Story through Visuals
Product Launches and Go-to-Market are only as effective as your website and digital allow. Throughout my startup career, I have successfully amplified product marketing activities with hands-on management of digital marketing in order to:
Enhance the customer journey with additional touchpoints
Increase top of funnel with SEM, SEO, UX optimization
Add valuable and compelling content for customer education
Increase lead generation and opportunities from conversion rate optimization
Extract key data from rigorous testing of messaging and client feedback
Here are just a few of my favorite site redesigns and digital marketing examples from my career:
Orbital Insight Re-Positions for SaaS
IBM Success Story: Banking Anti-Fraud
When IBM sought to expand its Trusteer client portfolio, my team at McCann Erickson tripled conversion rates through website, messaging, and targeting optimizations by leveraging existing customer advocacy.
Co-Marketing with Airbus
Not all digital marketing needs to happen on your own domain. Orbital Insight’s partnership model requires extensive co-marketing of white labeled solutions, thus providing an opportunity to exponentially scale revenue growth through quality assets such as video testimonials and product explainers.
Orbital Insight teams up with Airbus Defense and Intelligence to bring AI and deep learning to satellite imagery analysis.