Product Launches

Taking a customer from “What is this?” to “I need this!” is hands down the best part of marketing. I specialize in enterprise-level product marketing to design the Go-to-Market with pre-launch (positioning, messaging, roadmap strategy, customer development) and post-launch (sales enablement, customer feedback, demand generation, client advocacy) activities.

Here are a few of my favorite product launch and GTM examples:

Orbital Insight GO Launch

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Orbital Insight GO is the SaaS platform that gives organizations visibility into supply chain risk all the way to the 1st tier.

GTM Activities:

Persona development
Customer interviews
Competitive analysis
Roadmap strategy
Demand creation
Sales enablement
Customer advocacy

Customer testimonials highlight product differentiators of objectivity and speed.

Messaging informed by customer interviews, surveys, and industry analysis.

Example of collateral developed for sales enablement and customer education.

Customer Success Events

B2B Marketing is inherently relationship-driven. I have leveraged customer conferences to drive further product adoption by giving clients a platform to share their success stories.

Product demo at the "Global Energy Trading in the Era of AI" Conference.

BloombergTV Anchor, Alix Steel, moderates a customer success panel on the topic of AI and the Energy supply chain.

The CrediFi Platform

It All Starts with Data

The Commercial Real Estate industry is valued at almost $17 Trillion, yet only 15% of transactions are reported by the SEC. At CrediFi, I worked with a talented product, sales, and marketing team to:

Segment customer pain points and feature requests to segment tailored GTM strategies for Brokers, Lenders, and Developers
Generate a Top of Funnel that consistently exceeded lead generation goals
Develop a freemium SaaS product, democratizing the accessibility of commercial real estate finance data